We now live in a world where grotesque machismo is so commonplace that his chief strategist Steve Bannon reportedly calls his White House rivals “cucks”. It seems clear that the culture The Game was a part of helped carry Trump to the Presidency 12 years later. It recommended tactics like “negging”, insulting a woman to reduce her self-esteem, and “caveman-ing”, which it defined as “to directly and aggressively escalate physical contact”. That same year, Neil Strauss published The Game, a how-to guide for wannabe ‘pick-up artists’ that would go on to sell 2.5 million copies. It was back in 2005 that those grimy nuggets of “locker room talk” bubbled out of Donald Trump’s puckered lips on the Access Hollywood bus. And when you're a star, they let you do it. "You know, I'm automatically attracted to beautiful – I just start kissing them.
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